Booster

Making Sense of Money

Quiet ambitions 
Grosvenor Financial Services had deliberately kept a low profile, quietly servicing its financial advisors and broker base and preferring its actions to speak louder than its words. 

However, with the company achieving default Kiwisaver provider status, and the resulting influx of direct customers, the leadership team decided the time was right to become a whole heap more visible.

Bursting out of the shadows
With a strong desire to play a meaningful role in improving the long-term financial wellbeing of Kiwis, Foundational led the development of a strategy and brand that reflected this desire to lift customers through empowering knowledge and solid financial performance - 'Booster' powered into life.

Services

Research and Insights
Brand Strategy
Brand Positioning
Brand Architecture
Naming & Nomenclature
Brand Identity Design
Brand Voice & Messaging
Brand Guidelines

Partners

Degree Design, The Copyroom, Double Fish, The Collective Force, Cansino & Cp