Designing the trust mark for millions of global consumers

The challenge was to develop a market-facing brand for the New Zealand Farm Assurance Programme, one that would play a crucial role in positioning New Zealand as a leader in farming practices globally, whilst building pride and advocacy within the New Zealand farming sector.

The brand promise and story are grounded in a widely-held, inter-generational NZ farming ethos of working in partnership with nature. Of continually improving, always looking for better ways of farming, care for animals and leaving the land in an 
even better state than farmers found it, 
for future generations.